Fashion Elite from Winnie Harlow to Rachel Zoe to Nicola Peltz Beckham to Patrick Ta flocked to ZENYARA Desert Nights, The Exclusive Late Night Festival Party Featuring Access by Dorsia, With Tao Group Hospitality and Patron El Alto
CMG and Framework officially kicked off ZENYARA Desert Nights Weekend 1 on April 11, 12, and 13, 2025, with Saturday night drawing an exclusive crowd for the much-anticipated performance of ANYMA and the ZENYARA annual in-demand late-night soirees. Held during the Coachella festival each year, the parties had an endless flow of talent, influencers, and world-renowned DJ performers, with 2025 exclusive access provided by Dorsia.
Talent Notables Saturday, April 12: Included Lisa (Blackpink), Alesso, QCP, Rachel Lindsay, Austin Mills, Loud Luxury (Joe Depace), Leah Talabi, Corey Gamble, Jesse Solomon, Jesse Montana, Shaun Ross, Myles, Nav, Scheana Shay, Brock Davies, Ally Lewber, Myles Shear, Mau P., Tao Group Hospitality Founder Jason Strauss, Dorsia Founder Marc Lotenberg, and CMG Founder David Corso. The talent continued Sunday with a hybrid set by WHOMADEWHO, Dixon b2b Jimi Jules, a surprise performance by Afrojack, and performances by Yulia Niko, DESIREE, Sparrow & Barbossa.
Sunday notables included Brooklyn Peltz Beckham, Nicola Peltz Beckham, Will Peltz, Patrick Ta, Too Short, Ariana Madix, Mark Ballas and BC Jean, model Emilia Silberg, Mikki Mase, Mackenzie Dipman, Tara Electra, Nyjah Huston, Sofia Jamora, Zander Hodgson and Troy Pes, Kasey Boone, Trevi Moran, Sebastian Topete and many more.
The weekend kicked off on Friday Night, April 11, 2025 with Talent Notables Emma Roberts, Winnie Harlow, Zedd, Nyjah Huston, Patrick Ta, Too $hort, Jesse Metcalfe, Helene Immel, Jessica Michelle Serfaty, Skilah Blue Hurd, Jack’s Dining Room, Tiernan Kelly, DJ Tie Dye, Mark Estest, Nate Wyatt, Lee Foss, Austin Mahone, Alexis Frasca, Bridgette Watson, Bella Lovkvist, Gayenne Hazelwood, Olivia Alboher, Tao Group Hospitality Founder Jason Strauss, Dorsia Founder Marc Lotenberg, and CMG Founder David Corso.
Friday night’s Headlining DJ Performers included: Bob Moses, Ahmed Spins, Dennis Cruz, Kilimanjaro, Damian Lazarus, and Dennis Cruz.
Saturday Night’s headliner ANYMA is the solo project of Matteo Milleri, an Italian-American electronic music producer, DJ, and multidisciplinary artist known for his boundary-defying techno compositions, visuals, and live shows. ANYMA’s headlining set at ZENYARA Desert Nights is among the many accomplishments of his career over the last year alone, which also includes his 12-date run as the first electronic artist to hold a residency at Sphere in Las Vegas, his recent headlining performance at this year’s Ultra Music Festival, and signing a global publishing deal with Kobalt.
The series is presented by CMG alongside Framework, with access by Dorsia and hospitality partner Tao Group Hospitality. Immersive activations across the estate highlighted premium brand alignments with PATRÓN EL ALTO, Rivian, Outcast, Heineken, BodyArmor Flash I.V., Habit Burger, and Red Bull.
The exclusive event series at the illustrious estate featured a distinguished curation of headliners over Weekend 1 such as ANYMA, Bob Moses, Vintage Culture, Mau P, and WHOMADEWHO + more. Presented by Corso Marketing Group (CMG) and Framework, with Access by DORSIA, in association with Tao Group Hospitality, the first three festival nights did not disappoint with an endless flow of models, influencers, music industry notables, music artists, and festival goers in attendance for the ultimate late night desert dance party, building much anticipation for Weekend 2.
Global experiential agency leader Corso Marketing Group, CMG and Framework, one of the world’s leading independent purveyors of underground music experiences, previously released the official lineup for their highly sought after ZENYARA® Desert Nights 2025 Festival Series taking place Friday, April 11 – Sunday, April 13, with Weekend 2 ready to continue on Friday, April 18 – Sunday, April 20, 2025.
The ZENYARA® Desert Nights annual series has garnered a highly prestigious reputation as an enclave of sophistication and opulence. It guarantees its guests an unparalleled hospitality experience in conjunction with hand-selected lineups of globally revered selectors.
For the 2025 event schematic, CMG announced a returning partnership with Dorsia, the Miami-based, internationally popular tech and hospitality startup best known for allowing its members access to the world’s most sought-after restaurant reservations and experiences. Dorsia is also unveiling its new B2B event operations and guest list management app, Gatekeeper, with unique features specific to luxury experience operators like CMG and Framework. The allure of ZENYARA® is its exclusive nature, and similar to years past, is only accessible to Dorsia members or by private invitation.
This year’s series features a diverse lineup of pioneers and breakthrough talent across two stages, including Bob Moses (Club Set), Vintage Culture, Mau P, WHOMADEWHO (Hybrid Set), a guest set by Afrojack, and more, inspired by the sonic ethos of Framework’s underground dance music roots. An incredible and highly anticipated performance occurred on Saturday evening, April 12, with headliner ANYMA, following a sold-out run at the Las Vegas Sphere.
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