Annual trade show in Miami Beach brings together best of swimwear from around the world

photo by Nick Garcia & taken at Everything But Water


(Miami Beach, Fla.)  – Highlighting the best of summer, Miami Beach, and swimwear, plans for the 33rd annual Swimwear Association of Florida’s SwimShow are in full swing. Recent confusion centered around IMG’s announcement that it won’t be coming to Miami this year to produce runway shows they had dubbed Swim Week. Swim Week is not cancelled – IMG rebranded MBFW Swim as Swim Week when they bought the domain name after the contract with Mercedes Benz concluded in February, but “Swim Week” has always consisted of the main trade show called SwimShow.

The annual SwimShow trade show will be better than ever!

The 33nd annual event, the largest and longest-running of its kind, will take place July 18-21 at the Miami Beach Convention Center. Last year’s show saw a 15 percent increase in attendance. The SwimShow is recognized for helping swimwear companies bolster business while developing a new fan base of buyers and beachwear lovers alike.

“In its 33rd year, the SwimShow continues to be the catalyst for all of the amazing swim events that happen in Miami Beach, and we look forward to supporting both new and established brands during the four days of sheer excitement,” said SwimShow Executive Director, Judy Stein. “We are thrilled that both our industry and this event are stronger than ever and can’t wait to welcome and celebrate the SwimShow with the swimwear industry from around the world in just two short months.”

In 2014, nearly 10,000 people from 60 countries attended the SwimShow. Recognized as the most important swimwear tradeshow in the world, SwimShow is the premier resource for buyers from all swimwear categories, and caters to designer boutiques, resort shops, specialty stores, surf shops, department stores, mass merchants and more. This global trade show includes buyers, manufacturers, designers, corporate personnel, press, bloggers, fashion consultants, stylists and other fashion industry leaders.

“Whether you love color or style, networking or new brands, special events or special design, the 33rd annual SwimShow will definitely have something for you,” Stein added. “Others may come and go, but the SwimShow is proud to be a steady, strong and sizzling part of summer in Miami Beach.”

Featured brands in 2015 will include: A. Che, Agua Bendita, Agua de Coco, ale by Alessandra, Amuse Society, Ank, Badgley Mischka, bella tu, Betsey Johnson, Cecilia Prado Mare, Cynthia Rowley, Despi, Elizabeth Hurley, Gypsy 05, Hipanema, L*Space by Monica Wise, Lauren Ralph Lauren, Lenny Niemeyer, Letarte, Maryan Mehlhorn, Melissa Odabash, Mia Marcelle, Milly, Mink Pink, Nanette Lepore, OndadeMar, Paul Smith, Pily, QSeafolly, Robyn Lawley, Shoshanna,Trina Turk, Vitamin A, and many, many more.

About the Swimwear Association of Florida

Founded in 1982, the Swimwear Association of Florida produces and organizes SwimShow, the longest-running and largest annual swimwear trade show. Located at the Miami Beach Convention Center, the event features over 2,500 lines, attracts thousands of attendees and is recognized as a global industry leader in trends, news and business transactions. For more information, please visit


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