Calvin Harris, whose real name is Adam Richard Wiles, is the face of the Armani Men’s Fashion campaign. He is rapidly becoming well known for his head turning sculpted body. The 31 year old Scottish musician is reportedly the highest paid DJ in the world according to Forbes. He is also known for dating Taylor Swift.

Now Armani has taken notice of him as well.

“Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy,” Armani said late last year. “He isn’t a model by nature, and this creates a more sincere and engaging bond with the public.”

Calvin is involved in a multi line campaign for Armani that includes clothing, underwear, watches as well as eyewear.

“It’s incredible to be working with Mr. Armani and his team at Emporio Armani,” Calvin has said “I feel an affinity to the brand ethos and have been a longtime admirer of their designs.”


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Calvin Harris in an Armani brief


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